Cookie Monster's social post on 'shrinkflation' sparks White House response

If you’ve got seen that a few of your favourite grocery gadgets have getting smaller in measurement with out the worth altering, you then’re noticing the phenomenon of shrinkflation.

And you are not alone — as a result of Cookie Monster has seen the very same factor together with his cookies.

On Monday, Mar. 4, the enduring Sesame Street character took to X (previously Twitter) to specific his frustrations in regards to the lessening variety of cookies he sees in every buy.

“Me hate shrinkflation!” Cookie Monster tweeted to his over 620,000 followers. “Me cookies are getting smaller.”

However, Cookie Monster’s criticism may be very actual. A examine revealed by Pennsylvania senator Bob Casey Jr. in December 2023 confirmed that grocery gadgets throughout the board — from chips like Doritos, to dishwashing liquid like Dawn, and bathroom paper like Charmin — are succumbing to shrinkflation.

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Cookie Monster adopted his viral tweet — which has almost 4 million views — by saying that he’s simply “going to have to eat double da cookies.”

While Cookie Monster’s many years of Sesame Street fame have possible made the choice of merely shopping for extra cookies very straightforward, that is simply not the choice for each American.

As debt numbers proceed to rise, Americans are struggling to pay for his or her day-to-day bills, regardless of constructive indicators, like low unemployment, all through the macro financial system

So Cookie Monster’s tweet ended up changing into a little bit of a scorching button political situation.

The White House responded to the character’s tweet, taking one in every of his iconic strains about cookies within the course of.

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“C is for consumers getting ripped off,” The White House account tweeted. “President Biden is calling on companies to put a stop to shrinkflation.”

Biden has been attacking shrinkflation over the previous few weeks, so should not be an excessive amount of of a shock that his PR representatives hopped on the tweet from the beloved youngsters’s character.

Ohio Democrat senator Sherrod Brown additionally gave his ideas on the Cookie Monster tweet.

“Me too, Cookie Monster,” Brown mentioned. “People in my state of Ohio are fed up — the should get all the cookie they pay for.”

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