Since 1939, the journal Glamour has revealed content material largely geared towards a feminine viewers.
Over the years, its subject material and readership have modified with the occasions.
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Glamour has at all times been a champion of favor and the exterior self. It additionally has stated it emphasised individuality and intelligence.
“These days our editors are less into fashion rules and more into fashion rebels — and street style, and experimenting, and all the other freedoms our white-gloved predecessors didn’t have,” wrote Cindi Leive, the journal’s former editor-in-chief, in 2014. “But there has been a consistent theme running through Glamour’s seven-plus decades: that real style is a combination of good clothes and great attitude — and that you don’t need to be a movie star or an heiress to get either.”
With a major presence in each print and digital media, former CNN and BBC journalist Samantha Barry took over as editor-in-chief in 2018 and oversaw its transition away from print, with the final print challenge in January 2019.
Barry has a historical past of writing and saying quite a bit concerning the evolving matter of ladies and funds.
Barry talks about girls and cash
She lately stopped by the New York Stock Exchange to speak with TheRoad’s J.D. Durkin (the video is above).
“You’ve spoken a lot over the course of your career about the importance of financial literacy,” Durkin stated. “What have those conversations, those fights looked like for you and why has that been so important? Not just to you personally, but really in terms of, I think, the messaging and the things that you try and communicate given your platform.”
Barry first defined a bit about her background in journalism.
“So when I took the helm at Glamour, it was 2018, I had previously always worked in news,” she stated. “I worked at CNN. I worked at BBC in London and I started in radio in Ireland — RTE — and this was my first time going into this world of publishing and it was probably more thematic than I had been used to.”
Barry’s first challenge at Glamour featured a money-focused theme, she stated.
“And that for me was really important, because as I walked in the door of Glamour, I was like, I really want to have this conversation with women around money,” she stated. “It was for me carrying on this legacy that glamour had always done, which is talk to women about money.”
In the Fifties and Nineteen Sixties, Barry defined, the journal’s articles about cash had been centered on matters necessary on the time, resembling how you can get a bank card with out the permission of your husband.
“Now it’s evolved thankfully. It’s talking to female entrepreneurs,” Barry stated. “We have a big growing commerce part of our business.”
Barry stated one kind of subject material the journal focuses on now educates its readers on companies it believes its viewers wish to assist.
“And one of the key moments for us is we ask our audience to use their spending power around women-led and women-owned businesses,” she stated. “And we do that through ‘By Women,’ where we are always across style and beauty and wellness. We are telling them exactly which companies are owned by women and where they should put their money.”
“And so that’s for us, again, a new conversation with women around money,” she added.
Barry’s recommendation for her youthful self, together with her F-word
The Glamour editor-in-chief mentioned one thing she’s addressed earlier than: that she has realized some issues she needs she may inform her 20-year-old self:
I speak quite a bit concerning the idea of a fallback fund, which is just like the desk stakes for ladies. I really use a unique F-word when I’m speaking about it. But it is a fallback fund, which is this idea of wherever you might be, regardless of how a lot cash you are incomes, the desk stakes of what it is best to have is three months, three to 6 months of residing.”
So you’ll be able to depart a nasty lease, a nasty job, a nasty marriage and you’ve got that monetary safety. And what we do know is lots of people within the U.S. and a variety of girls do not even have these fundamentals.
A number of girls reside month to month and I feel perhaps spending in ways in which of their twenties that they might remorse of their thirties. So that is type of the dialog that we’ve got.
I’m not American. So once I arrived within the U.S. I used to be credit score invisible. Millions of individuals in America are credit score invisible. It is a tough system to alter nevertheless it not insurmountable.
So we speak to girls about how going from credit score zero to bettering your credit standing. And once more, these are little elements that may change your monetary future.
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